Deciding Company Names
Wednesday, October 8th, 2008Today we decided to get our thinking hats on. Myself (Alan), Tom and Simon clubbed together to start thinking about a concept and theme for the company name of the group. After many hours googling, using the thesaurus and generally having a good old think we still don’t have a final name, but we’ve made great progress and this process has enabled us to move on leaving old ideas/themes behind.
Initially we started “brain storming”, we decided to throw some keywords in to the equation. We began to think what our idea was about, who our audience were and tried to keep most of the keyword themes predominantly focused around our niche target audience and market place.
Keywords
After our initial brain storming session this is a selection of the best keywords that describe our company:
- Retro
- Modern
- Hub
- Router
- Art
- Cool
- Digital
- Interactive
- Shoot
- Wireless
- Black
- Hex
- Hexalogic
- Social
- Heckling
- Remote
- CMYKOGW
- Interaction
- Free
- Entertainment
- Design
- Technologies
- FMS
- Engine
- Web
- Network
- Social
- Interaction
- Sociable
This set a great foundation for us to expand on, we had nailed down our markets, technology and the niche aspects of our company. With these fresh in our mind we decided to focus our thoughts on a more business like theme.
Going down the corporate route..
To start off with we decided to think of some corporate names and came up with the following:
- Central Entertainment Systems
- SGC Social Gaming Core
- Social Entertainment Systems
- Pigeonhole Interactive
- DRN Digital Retro Networking
- WRGS Wireless Retro Gaming Systems
- SoDoWi
- SoNetSystems = Social Networking Systems
Some of these we were really impressed with and could see potential, but we decided to also look into more web 2.0 business names. Sticking with our theme of Retro gaming we focused more on this as the basis for the brand name, something to be recognised for, a house name for 21st century retro gaming.
Web 2.0 / Retro inspired names
To get the ball rolling we tried a combination of relevant phrases together:
- Retro Liberation
- RDH Retro Design House
- RDG Retro Design Group
- Retro Entity
- Retro Touch
- Retro View
- Retro Vibes
- Retro Expo
- Ready Retro
- Retro Polish
- Retouch
- Retrocast
- Retrofling
- RAGS Retro Associate Gaming Systems
- Retro Entertainment Platforms
- Retro Gaming Corp
- Retrospective
- Retroband
- Retrostate
With a few more hours dedication we should decided on a successful brand to umbrella all of our skill sets under. Look out here comes the 21st century modern retro gaming…. if that even makes sense :)